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An SEM Holiday Wish List

Published: December 22, 2011

Author: 3Q/DEPT

Dear Santa: The usuals (a pony, a chocolate waterfall, a left-handed power hitter), please. Also, these:

  • More mobile-optimized landing pages SEM companies need to jump on this or suffer the quality-score consequences.
  • Better multi-channel attribution in Google AnalyticsIt’s gotten better, but there’s still a long way to go (YouTube. Ahem).
  • Accurate Geo Reports– Since, as our own Sean Marshall so astutely pointed out, they’re not telling you what you think they are. (Although Google seems to be taking a step in the right direction!)
  • Richer performance data on sitelinks – They’re cool and all, but conversion tracking and historical data would give them a lot more juice.
  • More transparent Facebook Insights – Fan page sales conversion tracking, for one thing. Please.
  • Merged placement data – Once upon a time, merged auto and placement data was available to good SEMs. Manual merging is not the gift that keeps on giving – quite the opposite. Can we get our merge option back
  • Query-level impression share data – Or even keyword-level data. Either way, let us know what we’re leaving on the table (or not).

The PPC Associates blog is taking a few days off for the holidays; we’ll be back and posting on Dec. 27. Happy holidays, everyone! (May your ROIs be merry and bright!)

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