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A Few Updates from the World of Strange Ads

Published: January 4, 2011

Author: David Rodnitzky

Trying to restart my regular blogging this year. Here goes  . . .
I’ve recently seen two ads that I found strange and/or funny. The first is a banner for a movie on Lifetime about “The Craigslist Killer”. Here’s the banner:

I have two comments on this banner. First, what’s up with the random use of URL structure. “//craigslist.killer” – so is there a domain name called killer.com and someone decided to create a sub-domain specifically for craigslist killers? And the sub-head says “be careful what you search for.” I’ve never really thought of Craigslist as a search engine – it’s more of a directory. Other than that, I love the bloody fingerprint on the delete button – nice work!
The next ad showed up in my Gmail account (via Google Display Network, or AdSense). The topic of the ad versus the semantic content of the email it was matched on is a stretch to say the least:

I don’t blame AdWords for this – I blame the advertiser, or the advertiser’s agency. I could see trying to match content around “suicide” but the word “clean up” has 10,000 meanings other than suicide clean up. I did click on the ad, out of morbid curiosity, and the company is hiring new team members, if anyone out there is interested.

25 E Washington Street
Suite 420

Chicago, IL 60602(650) 539-4124


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