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6 Months of Wins: How CVR Can Be Doubled in Just 9 Tests

Published: February 5, 2018

Author: Kelly Whelan

What would a 100% increase in your target onsite KPI mean for you? A 3Q client in the financial services industry found out after partnering with the 3Q CRO team to increase their online application rates.

The client, a regional bank with 1,200 locations in 15 states, had been working with 3Q since 2016, and was looking to convert more of the high-quality traffic the 3Q SEM and SEO teams were already driving.
The results were inspiring. Over the course of just 9 tests, the team was able to:

  • Increase Homepage Application CVR by 103%
  • Increase Direct-to-Application CVR by over 30%
  • Gain a deep understanding of user motivations and behavior
  • Improve overall site UX to remove unnecessary barriers
  • Allocate more budget to SEM as CPAs leveled out from increased CVR

As the team continues to produce more wins for our client, 3Q VP of Conversion Optimization Jeremy Epperson and Sr. Optimization Manager Lindsay Fowler compiled the following guide to review these first nine tests, and give a deep dive into the 3Q CRO process.
For each test, they’ve provided an in-depth view of the research behind the hypothesis, their strategy, what they learned, and the next steps each test led to. If you looking to get started with conversion optimization and site experimentation, or are having trouble with your current efforts, this guide provides a real world example of how experts decide to prioritize hypotheses, and how they are able to continuously gain deep customer insights at each stage of the process, whether the test wins or loses.
So I pose the question again: What would a 100% increase in your target onsite KPI mean for you? Find out by reading our guide, “6 Months of Winning Tests: A Step-by-Step Review of the 3Q CRO Process” or by contacting 3Q’s VP of Conversion Optimization Jeremy Epperson today!

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