facebookIcon tracking


5 References for Search and Display Integration

Published: November 15, 2011

Author: Hillary Read

All these years later, and the practice of how to best integrate our search and display campaigns is still inexact. Here’s a handful of resources pushing us in the right direction:
1. Dax Hamman, Search Engine Land – The Industry Speaks on the Overlap b/w Search and Display
2. Yahoo! Search and Display White Paper
3. Paul M. Wilson, Retail Online Integration – Search and Display Integration: The Dynamic Duo
4. Julie Batten, Clickz – The Impact of Display on Search
5. Merinda Peppard, efrontier.com – Study Finds Current Tools/Practices  for Search & Display Fall Short for Large Marketers
Do you have any insightful resources to add to the list? I’d love to read them.
Hillary Read, Marketing Manager
– Questions? Comments? Email us at blog at ppcassociates dot com.

25 E Washington Street
Suite 420

Chicago, IL 60602(650) 539-4124


Want to become a client?

Contact Us decorative arrow

Want to join the team?

View Our Openings decorative arrow

Find us on social media.

Press inquiries.

Email Us decorative arrow

Expert insights for your inbox. Subscribe to our content.

Accept No Limits.

Learn more about 3Q/DEPT READ MORE