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5 Awesome Social Networking Apps You Should Explore

Published: March 16, 2015

Author: Cody Watson

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As a brand/business, you need to build relationships on social media. Networking improves customer relationships and engagement and ultimately leads to a better conversion. Promoting your brand on leading sites like Twitter and Instagram is a great way to attract more clients. In that regards, getting more likes and followers becomes vital to boost your brand reputation. Foxfans is a great source to get thousands of Instagram followers and likes at inexpensive prices. This means, you can skip the process of waiting for months and years to increase your followers count, and instead get them in less than a couple of days.
Read on, and discover the top 5 must-have social networking apps to help build strong relationships on social media.
 

#1: Monitor your target audience activities on Twitter

SocialBro is one of the best marketing platforms for Twitter. It gives detailed insights of your target audiences (those within and outside of your contact list), tells you the best time to tweet, helps analyze your competitor activities, tracks your interactions, identifies Twitter influencers, helps you browse within communities, and much more. It’s a great tool to determine which competitor your target audiences are following, what tweets they respond to, and so on.

Pricing: SocialBro is free, but you might consider upgrading to their paid package (monthly or annual) to enjoy maximum benefits.

#2: Identify emerging content even before it goes viral; stay away from bad news

TrendSpottr is a magical content marketing tool that identifies emerging content even before it goes viral on social media. Set alerts for hashtags, keywords, or any niche topic and get timely updates. What’s more, you can also search for potential keywords and long-tail phrases that are most popularly searched by your target audience. If you use your resources well, you won’t have much trouble in outflanking your competitors.
TrendSpottr also has a crisis management tool that updates you on any negative media news that spills out on the Internet from your industry. That is a great way to keep your brand away from bad news.
Above all, TrendSpottr can be used with Salesforce and Hootsuite, so you can enjoy maximum benefits.

Pricing: TrendSpottr service can be availed at affordable pricing. The exact package details are given on their website.
 

#3: Identify new prospects

NeedTagger uses advanced filters to pull out the most powerful keywords that your target audiences are looking for on Twitter. It tells you what kind of services, products, content , and information they are looking for pertaining to your brand. It’s a great way to optimize your Twitter marketing campaign to attract more customers to your brand.
You can customize and start using it for your business via their API or by using their custom-made app called StreamBuilder. The latter is a great choice if you want to skip the painstaking process of installing an API. SteamBuilder can alert you when a customer makes a search for your product/service or complains about your competitors.
  
Pricing: You can take advantage ofNeedTagger’s 30-day free trial. If you are satisfied, then consider upgrading for their premium services. The pricing depends on the number of Tweets you prefer to cover.
 

#4: Identify the top influencers and the most viral content on social media

Zuum is a powerful analytics and reporting tool that lets you know what works on social media. Get to know which is the most influential brand in your industry and what them the best, see the most engaging, conversational, and viral content on social media sites, and get to know a lot of other stuff that can help boost your brand’s presence on the virtual world of social media.

Pricing: Zuum offers both free and paid versions. A free demo account is good to identify the top influencers and the most viral content on social media, whereas the paid version, which starts at $250 per month, lets you enjoy a range of other features.
 

#5: Respond to reviews instantly and boost your brand reputation 

Online reviews can make or break the reputation of any brand or business. A single negative review can divert your prospects to one of your competitors’ websites, whereas a rave of positive reviews can convert any prospect into a loyal customer. If you want to take control of your online reviews, look no further than Reputology. This app lets you know what your target audiences are saying about your competitors, track your performance using analytics, monitor reviews at multiple locations, respond quickly, and identify key areas of improvement.

Pricing: You can either try a limited free trial or a paid trial, which starts at $25/month for a single location.

Conclusion

Each app serves a different purpose and can be highly beneficial to boost your social media marketing campaign in a number of ways. These apps help you to identify what your target audience likes and how you can identify what’s keeping them engaged on social media. You get a dive into your competitor’s marketing strategy as well.
So, which of these apps do you think is best for your social media marketing campaign? Which one are you going to give a try today? Do let us know.